Monthly Archives: November 2020

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Email marketing trends to expect in 2019

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and […]...
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20 expert predictions: Here’s what successful marketers will do in 2019

Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will continue to give marketers the ability to layer on data and computer generated graphics on top of video, photographs and day-to-day life through our phones. — Aaron Strout Read More SEO 2019 in search: Find your seamlessness Companies should focus on seamlessness across all […]...
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3 things sales leaders should know about ABM measurement

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires sales […]...
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Cision buys Falcon.io, adding social management features to its earned media stack

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social management with PR. The move, CEO Kevin Akeryod said, adds social publishing, engagement, analytics and audience development for social media to the social listening capabilities on his company’s platform, which also provides pitch targeting and […]...
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Facebook adds new reporting for Click-to-WhatsApp ads

Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat via the Facebook News Feed. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased […]...
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