Monthly Archives: November 2020

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3 ways marketing AI will advance in 2019

Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in the growing hype around AI with the lingering lack of transparency and education into how AI is tactically implemented. On the other hand, AI is also more mature than some are […]...
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4 1/2 predictions for marketers in 2019

The internet is replete with predictions of what’s going to happen in the coming year. I usually don’t put much stock in them because this industry changes every 5 minutes. If even half of the predictions come true, I’m impressed. That’s not going to stop me from putting out my predictions for next year. But […]...
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2019 mobile marketing predictions from industry veterans

When was the last time you talked about electricity? Probably about as frequently as you wonder about the future of electricity (i.e., never). That’s because we’ve just come to expect that a) electricity is ubiquitous and b) there haven’t been a ton of innovations in the electricity space over the last 10 to 15 years […]...
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Want to create better experiences and brand loyalty? Lean on your data

Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are on the rise, and brands are scrambling to understand to deepen brand-to-consumer engagement. This article will explore three ways brands can make the […]...
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Paid social requires sharpening your blade in 2019

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads as a sales funnel instead of only bottom of funnel) or they were at peak maturation (setting and forgetting your […]...
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Digital marketing in 2019: Here’s where we’re headed this year

From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. The momentum sparked in 2018 is on track to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the top trends I expect to dominate the […]...
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10 trends in digital content for 2019: Management is vital to success

Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s not enough for companies to create content and forget about it. Instead, content has costs associated with it that must be assessed along with the benefits. Indeed, content management has become a discipline, a […]...
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