We’ll see experimental marketers embrace AI across additional programmatic channels, such as radio and direct mail, which will help drive further education, development and adoption across the martech ecosystem.
— David Dowhan
I think we will see full integration of Google’s page crawling service into Google Merchant Center by the 2019 holidays. In other words, I think we’ll see the feed begin it’s gasping, final breaths.
— Kirk Williams
To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent.
— Kyle Henderick
Pros who understand digital media and programmatic advertising are already sought after, and the opportunities that will be created by Amazon’s HQ2 will only turn up the heat in the fight for talent.
— Rob Rasko
Netflix would have to build an ad business from scratch, but it has already built one of the most sophisticated internal digital marketing teams and is one of the country’s largest advertisers.
— Ryan Kelly
Marketers must get smarter about how we explain and implement and do things in a scalable way instead of buying a technology that just allows us to check a box in our reports to the directors of our companies.
— Ryan Phelan