Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why every multi-store brand needs a ‘localized social marketing’ strategy Dec 19, 2018 by Greg Sterling 70% of social brand engagement on Facebook is happening on local Pages. Successful marketing teams […]...

Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority of consumers use digital media (i.e., reviews, search, social) to interact with brands and other individuals, and those interactions influence those […]...

Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including […]...

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that would allow users to remove browsing history from their accounts. There has been little news on how the feature would work or when it would be available since Zuckerberg first mentioned it more than […]...

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify and Apple. Facebook’s response, from Director of Developer Platforms and Programs Konstantinos Papamiltiadis, didn’t address some of most sensitive details and said there’s nothing […]...

Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning Jan. 8, 2019. Founded in June 2017 as a result of the Yahoo-AOL merger, Oath aimed to be an advertising powerhouse — competing with the likes of Facebook and Google — but has […]...

Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are reliable and authentic? According to recent survey data, 33 percent of consumers believe they saw “a lot” of fake local business reviews in 2018. Paid or fake reviews rampant on Amazon. According to an […]...

For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics like Cambridge Analytica, causing a rethink. Everyone is trying to gain more control over their data – advertisers, agencies, publishers, tech providers […]...

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As opposed to showing product ads […]...

The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,” […]...