Monthly Archives: November 2020

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Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why every multi-store brand needs a ‘localized social marketing’ strategy Dec 19, 2018 by Greg Sterling 70% of social brand engagement on Facebook is happening on local Pages. Successful marketing teams […]...
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Why every multi-store brand needs a ‘localized social marketing’ strategy

Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority of consumers use digital media (i.e., reviews, search, social) to interact with brands and other individuals, and those interactions influence those […]...
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Successful marketing teams tackle this challenge

Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including […]...
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Facebook’s ‘Clear History’ feature delayed until spring 2019

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that would allow users to remove browsing history from their accounts. There has been little news on how the feature would work or when it would be available since Zuckerberg first mentioned it more than […]...
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NYT report on Facebook’s data deals won’t sway advertisers, say media buyers

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify and Apple. Facebook’s response, from Director of Developer Platforms and Programs Konstantinos Papamiltiadis, didn’t address some of most sensitive details and said there’s nothing […]...
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Study finds 61 percent of electronics reviews on Amazon are ‘fake’

Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are reliable and authentic? According to recent survey data, 33 percent of consumers believe they saw “a lot” of fake local business reviews in 2018. Paid or fake reviews rampant on Amazon. According to an […]...
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Data ownership is shifting so enterprises are stepping up their tech game

For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics like Cambridge Analytica, causing a rethink. Everyone is trying to gain more control over their data – advertisers, agencies, publishers, tech providers […]...
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3 prospecting features for Google Display campaigns

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As opposed to showing product ads […]...
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Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,” […]...
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