Monthly Archives: October 2020

Sin categoría
Blank Image

Consumers receptive to mobile ads while watching TV, before bed

Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey from mobile ad platform Aki Technologies. The company contracted audience marketplace Lucid to conduct an online survey of 1,000 U.S. adults in November 2018. More than half of respondents […]...
Sin categoría
Blank Image

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution has become increasingly important for marketers as people move across […]...
Sin categoría
Blank Image

4 building blocks to help your brand’s SEO strategy succeed

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well […]...
Sin categoría
Blank Image

How to make your content more accessible to the visually impaired

Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to the tech advancements of today, virtually anyone can jump online and search up the latest news, new restaurant reviews, or their next […]...
Sin categoría
Blank Image

7 inspiring B2B marketing campaigns

The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay […]...
Sin categoría
Blank Image

Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gain expert martech strategies. Lowest rates end Saturday! Jan 22, 2019 by Scott Brinker How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not […]...
Sin categoría
Blank Image

Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150 percent over last year, underscoring a marked rise in marketers taking programmatic advertising services in house. The “bidder-as-a-service (BaaS)” platform, which enables marketers to build their own programmatic ad services, recently bulked up its […]...
Sin categoría
Blank Image

Gain expert martech strategies. Lowest rates end Saturday!

How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not seeing results on my martech investments.” “I’m fighting internal resistance and organizational dysfunction.” “I need more training than my company can provide.” You’re not alone. Your fellow marketers face these challenges every day too. And many of them […]...
Sin categoría
Blank Image

Amazon had a record-breaking holiday season, here’s how advertisers managed it

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday. Advertisers participated whole-heartedly to capture their share of the increased consumer demand. Beyond a merry sales season for retailers selling giftable items, here are a few trends that (my employer) Merkle clients saw during […]...
Sin categoría
Blank Image

Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). Why you should care The segment includes ad-converting customers that purchased a brand’s products on […]...
Español