Monthly Archives: October 2020

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Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of tactic-rich SEO and SEM […]...
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New Salesforce tools let marketers create mobile apps without developers

Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for iOS and Android devices on its Lightning Platform and for its Community Cloud. The new Lightning Platform Mobile offers three tools for this app development platform. Builders, Services and […]...
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Crawl, walk, run and fly: The 4 stages of scaling website analytics

It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are still grounded by the weight of having more questions than answers. How much data should I collect? What metrics are important to me? How do I get the […]...
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What working with tech brands taught me about the future of agencies

For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – telling both a story of “what” a brand or product is and “why” users or customers should care. And if that weren’t enough, many tech companies are obsessed with […]...
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How are marketers using IoT in 2019?

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are marketers leveraging the dramatic growth of these technologies in their marketing budgets and strategies? With so many connected users, there’s a lot of opportunity to find new ways to connect and engage, as well as […]...
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Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If […]...
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