Monthly Archives: October 2020

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Salesforce launches Einstein Visual Search for retailer product discovery

Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available […]...
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Gartner: What the post-disruptive marketing landscape will look like

Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks […]...
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WordPress, Google team on new CMS and monetization for local news publishers

This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced open-source publishing and revenue-generating platform for news organizations.” It’s targeted specifically to smaller, local news publishers that have struggled with traffic and revenue and don’t have lots of technology resources. Consortium of industry supporters. Google says that […]...
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Protect your brand in search

98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in […]...
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Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities Jan 14, 2019 by Amy Gesenhues The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape. […]...
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Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should care Amazon is estimated to be the third largest digital […]...
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Google decision to yank comments from webmaster blog highlights user-generated content challenges

On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for website owners and search marketers. “Sometimes they were extremely thoughtful, other times they made us laugh out loud, but most of the time they were off-topic or even outright spammy,” wrote Google’s webmaster […]...
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Catalina adds first attribution tracking service

Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The […]...
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Marketers react to Gartner finding: Martech spending now exceeds staff costs

Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24 […]...
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