Monthly Archives: October 2020

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10 reasons you need to attend SMX West

For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can […]...
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Here’s how brands can leverage social investment returns in 2019

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the rise of SEO/SEM, to the rise of data-driven personalization, mobile, UGC, and over the past decade, the rise in social media advertising. CMOs now identify social as the most effective […]...
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Instagram lets marketers share posts across multiple accounts

Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple accounts the option to share a post across two or more of the accounts under their management. “We are rolling out this feature to provide a better experience for people who often post to […]...
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The state of local SEO — get industry insights for 2019

Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need both the big picture — relating to customers in the real world — as well as little details like questions submitted on a Google Knowledge Panel. And […]...
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Here’s why a disciplined story is so vital to digital transformation success

You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and shifting the processes and culture of the organization, it’s time to make that sleek new high-performance machine move as the salesperson promised. So, you’ve got to fuel it, […]...
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What is attribution modeling?

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models are used to assign credit to touchpoints in the customer journey. For example, if a consumer bought an item after clicking on an display ad, it’s easy enough to credit that entire sale to […]...
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