Monthly Archives: September 2020

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3 lessons learned from 89,000 Amazon fashion product pages

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent of U.S. apparel being purchased online in 2017, an array of niche retailers (e.g., The Children’s Place) and D2C companies (e.g., MeUndies) are […]...
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Getting back to basics with location-based marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in 2019. It is essential for brands to understand the different types of location-based marketing tactics to utilize them efficiently and stay ahead of the […]...
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