Monthly Archives: September 2020

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Google Display ads have evolved: What’s next for display?

Do you remember that? It’s the infamous “punch the monkey” ad, and it’s one of the earliest examples of display advertising. Back then, the marketing industry tried anything to get messages on the web and in front of consumers — all of them. For some, display ads still retain some of that “blast your story […]...
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Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. 3 types […]...
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Why The Trade Desk’s unified ID may be catching on

In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the […]...
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How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]...
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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers […]...
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Marketing Day: Dominant digital Super Bowl brands, What’s next for display?

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Conventional marketing wisdom is history Feb 4, 2019 by Scott Brinker When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today […]...
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