Monthly Archives: September 2020

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. Total revenue earned during the quarter […]...
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3 types of silos killing your marketing team

Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]...
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Long live email: Why email’s future remains bright

Despite the fact that we live in a world where email makes headlines when it’s used as part of a large scale data breach, it’s still the world’s number one communication channel. The volume of legitimate email grows every year, reaching a fever pitch in North America around Black Friday and Cyber Monday as retailers […]...
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Why clients in-house and what agencies can (and can’t) do about it

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand […]...
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In a world of facts, ideas are king

“Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an account man at the nation’s most creative ad agency in the 1990s. My team and I were back at the agency the evening before we needed to present rough cuts to the […]...
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How does an omnichannel vision increase sales?

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel strategy, which is essential today to support consumers throughout their purchasing journey. Which steps does the customers take before making their final purchase? […]...
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Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora adds search-like keyword targeting, Auction Insights for advertisers Jan 31, 2019 by Ginny Marvin Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. […]...
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Quora adds search-like keyword targeting, Auction Insights for advertisers

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform announced the launch of Auction Insights at SMX West in San Jose, CA Thursday. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already […]...
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Conventional marketing wisdom is history

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed for marketing leaders […]...
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