Monthly Archives: September 2020

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Best practices for a new era of brand safety

After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and tech partners, it is clear that execution belies the perceived simplicity of the topic. The term “brand safety” is defined as “the controls that companies in the digital advertising supply chain employ to […]...
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Riding the wave of AI: Is your marketing campaign as smart as it can be?

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re going to target customers more accurately on their preferred channels Sound familiar? What if […]...
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Reddit launches cost-per-click ads

Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression (CPM) and cost-per-view (CPV) ads. Why you should care After a complete redesign of its website […]...
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InsideSales’ new study: AI is ‘becoming a way of life’ for sales

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free, registration required) shows “most people in the industry understand that AI truly enhances a sales rep’s role […]...
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Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two months in, Facebook Attribution gets mixed reviewsJan 29, 2019 by Amy Gesenhues Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as […]...
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New survey finds cable cord-cutting is popular across the US

From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix and Hulu. In a survey of 5000 U.S. users, Chicago-based consulting firm Waterstone Management Group found that 59 percent have discontinued cable TV in favor of OTT, and another 29 percent are considering […]...
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Two months in, Facebook Attribution gets mixed reviews

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion. Powered by Facebook pixel, the tool gives advertisers access to reports that include […]...
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2019 Marketing Trends

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper from IBM will get […]...
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