Monthly Archives: September 2020

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CDP Optimove adds ability to test campaign strategies

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what might be called an incrementality engine. The New York City-based CDP already offers an orchestration layer that triggers campaign implementation, interacting with email service providers, ad platforms and other tools that generate campaigns. It […]...
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How to create landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion […]...
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3 reasons chatbots are transforming the automotive industry

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the […]...
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Are brands behind the times when it comes to gender stereotypes in ads?

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent […]...
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Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three U.S. shoppers visited Walmart or Target between November 12 and December 31, 2018. Walmart saw almost 25 percent of all store visits. According to the company’s mobile-location data, nearly 90 percent (86 percent) […]...
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Marketing Day: Digitally native vertical brands, multi-touch attribution, Optimove adds new features

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The digital natives are restless Jan 28, 2019 by Lewis Gersh Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach. […]...
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CBS packaging Super Bowl LIII digital stream spots with linear

CBS is offering national advertisers packages that bundle its linear broadcast and digital stream versions of Super Bowl LIII on February 3. The digital stream is being sold nationally, with no local spots available for affiliates. More than 90 percent of the ad inventory for the big game had been sold by January 10, according […]...
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