Monthly Archives: May 2020

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Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications. Cigna Health Today, a global health service company: Understand the membership benefits, manage health improvement goals and receive personalized wellness incentives […]...
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Join Us At The Next MarTech In Boston!

Have you heard? Thousands of marketers like you are attending MarTech® September 16-18 in Boston. Join us for best practices and relevant case studies from senior-level trail-blazers who know what it takes to succeed and are ready to share. Don’t miss your chance to explore the possibilities at the intersection of marketing, technology, and management. […]...
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Content alone is not going to win the streaming war. Here’s why

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight. This further complicates the […]...
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IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all […]...
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Tappx offers free hosting for app developers’ app-ads.txt files

Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a domain, app-ads-txt.com, to host mobile developers’ app-ads.txt files for free. Why we should care A key hurdle for many mobile apps to adopt app-ads.txt is the lack of a website […]...
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Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they […]...
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3 methods to test your email segmentation and increase conversions

  Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and testing our segmentation enables us to […]...
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What Stackie winner Airstream learned from communing with its stack

Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month through a […]...
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How 2019 Stackie Award winner Sargento cooked up their stack

What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner and food company Sargento, it required more than a few chefs. “The concept development took two weeks,” said Sargento senior marketing manager Cami Schenck about the company’s winning martech slide, “It was a […]...
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