It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU citizens control their personal data and how it’s collected, shared and used. But the sweeping nature of the GDPR means that it’s not just EU-based websites and technologies that fall under […]...

As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve been. What we care about. Brands are catching on — particularly when it comes to environmental responsibility. From Nature Valley granola bars to Seventh Generation cleaning products, corporations are leaning into our generation’s collective call for corporate […]...

For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world. But we also know how important it is to learn first-hand from the search engines you trust with your rankings and advertising dollars. That’s why we’re thrilled to invite you to […]...

In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search and ultimately changed its name and model […]...

SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios. Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads were all unveiled at GML. These […]...

For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]...

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools. “It’s important to understand that advertising and protecting people’s information are not […]...

Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive research. The competitive research discussion focused on four main things: — The process of using Google Scripts to pull Auction Insights — How to tap into the Bing competitive lab — How to monitor […]...

When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open shelving in your kitchen – is the stemware so attractively displayed there vulnerable to shattering in one fell swoop? Do you have a decent insurance policy? Does your flashlight even have batteries? […]...

People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses. Social media listening, the process of using a tool […]...