Monthly Archives: April 2020

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Don’t take my word for it… Read what MarTech attendees have to say

“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Connect with this community of real-world, senior-level marketers overcoming the challenges of modern marketing — people like you — at MarTech®. Read […]...
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If you’re not remarketing keywords, you’re missing out

As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve developed a solid list of keywords, optimized for mobile, and you even revisit these campaigns consistently to make sure they bring about solid lead generations (the whole point of PPC, right?). […]...
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The Future of Display Advertising

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss […]...
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Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to […]...
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5 steps to move closer to one-to-one personalization

“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to foster personalized connections with customers through technology stacks. It also was refreshing to hear that I’m not alone and no one has achieved truly […]...
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Instagram launches @shop account to boost interest in shoppable posts

Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on @shop will be 100% community-trends driven. The team managing @shop will work with the Community Labs team at Instagram to identify trends, brands and creators that are of interest to our community so […]...
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Mailchimp set to launch full-service marketing platform

Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers. Known for its affordable (or free) email marketing service, Mailchimp is also launching tiered pricing for the new platform. “For more than two […]...
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Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, […]...
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