Monthly Archives: February 2020

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From martech silos to an omnichannel stack

For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others. This made sense for improving digital customer engagement in those platforms, but also led to serious challenges […]...
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“Popular dishes” have arrived in Google Maps listings

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s most talked about food and drinks. The popular dishes section is located within a listing’s overview tab and is already available on Google Maps for Android devices. The section will be rolling out […]...
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A marketer’s guide to the California Consumer Privacy Act

In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state constitution and, more or less, the Bill of Rights. The 4th Amendment in the United States Constitution’s Bill of Rights states: “The right of the people to be secure in their persons, houses, papers, and effects, […]...
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Marketing to the managed inbox: Why digital marketers need to own deliverability

Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email users became more frequent and left users overwhelmed by managing their inboxes. In turn, email […]...
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The video algorithm: Facebook vs. YouTube

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat stories, before Instagram Live, Facebook’s aggressive push into video changed the industry. Six years later, Facebook is in the next phase of its video product: […]...
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Reports: Google, Amazon to face new antitrust inquiries in changed political climate

After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013. Google made some concessions but escaped significant penalties, with FTC Chairman Jon Leibowitz declaring at the time, “The law protects competition not competitors.” DOJ and FTC divvy up Google, Amazon. But almost from the moment […]...
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Twitter buys Fabula AI, machine learning start-up that can detect network manipulation

Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join Twitter and work alongside Sandeep Pandey as part of Twitter’s research group focused on natural language processing, reinforcement learning, machine learning ethics, recommendation systems and graph deep learning. Why we should care Fabula’s graph deep learning […]...
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