In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We barely followed any of it. […]...

Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud. “Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google […]...

The global adoption of digital technologies is transforming how consumers and businesses operate interact drastically. While CXOs continue to embrace — and implement — the concept of digital transformation, technology vendors like global CRM Salesforce continue to dominate the marketplace. Earlier this week, Salesforce announced a record $3.74 million in revenue in its first quarter […]...

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% […]...

Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report (registration required) from Aragon Research found that customer revenue optimization helps organizations increase sales volume, improve win rates and deal sizes while […]...

Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from their phone. The company said the the information it collects will go toward product development initiatives. “Market research helps companies build better products for people. We believe this work is important to help […]...

Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey. While many small business owners understand they need an SEO strategy, […]...

SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, VP of marketing strategy at Aimclear, who delivered a session on optimizing social ads at SMX Advanced last week. What happened? […]...

Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14. The all-new SMX East is going to be greatly expanded this year, featuring more than 70 sessions, keynotes, and […]...