Monthly Archives: December 2019

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GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also […]...
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How marketers can take the lead with revenue optimization teams

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as strong lead generation sources, common themes, […]...
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Hootsuite integrates Yext Reviews into its dashboard

Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related […]...
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Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations.  “In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their […]...
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Marketing salary survey 2019: A global snapshot

As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey, we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation around […]...
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How to Build a Comprehensive Data Strategy

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join SiriusDecisions and Openprise experts as […]...
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Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to SEO to full creative offerings, every day brings fresh news of another multinational deciding it’s better (read: cheaper) to do it all themselves. Brand experience is no different: as brands embrace […]...
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Privacy issues may be hurting smart speaker market growth

Privacy concerns are starting to weigh on adoption of smart speakers and may even be dampening usage among existing owners, the latest Smart Audio Report from NPR and Edison Research shows. However, according to the survey of more than 2,600 US adults, 69% of smart speaker owners still use virtual assistant devices every day. 44% […]...
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LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the last year and a half. Aiming to create more engagement for users, the company is moving away from ranking trending content and, instead, putting more weight on niche-specific professional conversations. […]...
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Google extends Chrome ad blocking to global markets on July 9

On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended to compel publishers to adopt advertising standards established by the Coalition for Better Ads.  Chrome has 64% of global browser market. The industry group was created in […]...
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