Monthly Archives: November 2019

Sin categoría
Blank Image

Sharpen your search marketing skills with an SMX workshop

Last week, I shared with you the brand new SMX East agenda… a firehose of 70+ sessions covering all aspects of integrated search marketing: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, tools, and beyond. But I know that for some of you… 70+ sessions […]...
Sin categoría
Blank Image

250ok adds email validation feature

Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers identify active, valid email addresses on their lists. Related: This is why marketers must take email deliverability seriously In testing 250ok Validation, against competing validations tools, 250ok discovered data suggesting other vendors […]...
Sin categoría
Blank Image

The 4 big reasons agencies need marketing automation to survive

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]...
Sin categoría
Blank Image

Could hands-free smartphones change how consumers interact with brands?

Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli project. In a blog post, Google detailed how Pixel 4 owners will be able to use Motion Sense to execute commands like skipping songs and snoozing alarms by waving their hand. The post implied that this […]...
Sin categoría
Blank Image

Google swaps ‘voice search’ on Android for Google Assistant

Goodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the home screen of Android handsets. The news was first reported by 9to5google. After seeing the report, I turned on my Pixel XL this morning and there it was. We’ve asked Google […]...
Sin categoría
Blank Image

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically and apps generally for several […]...
Sin categoría
Blank Image

Why every PPC manager needs to automate more

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]...
Sin categoría
Blank Image

Facebook to remove thousands of outdated interest targets for advertising

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads at Facebook, in an interview Monday. The interest targets […]...
Español