Monthly Archives: November 2019

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Simplifying Google Analytics configuration with Google Tag Manager

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required. Google Tag Manager (GTM) allows you to deploy Google Analytics tracking without adding any further […]...
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Choosing a marketing automation platform

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain benefits from a marketing automation platform. […]...
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Be a clown, advertiser

I contemplated the theme for this mid-summer article while I was prepping my beach reading list, looking for easy, engaging and entertaining material to replenish my brain while my body rests waterside. This is important work for me as research has proven that we need to take mental-breaks to avoid the pitfalls of over-thinking. Thinking […]...
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Proposed NYC law would ban sharing of location data within the city

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits. In other words, the party that collects or captures the data could not share it with […]...
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Amazon’s high-flying advertising growth levels out

Amazon’s advertising business had it’s second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the majority of an “Other” revenue category in its earnings reports.) The first was the holiday fourth quarter last year. While $3 billion in an off-holiday, non-Prime Day quarter is […]...
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Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow

Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total ad engagements were up 20% year-over-year. The platform’s ad engagement growth rate has been in decline since this time last year when it saw an 81% lift in ad engagement growth. Twitter’s U.S. ad […]...
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