I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good traffic. This time, at peak Dallas nightmare rush-hour time, it took …. 45 minutes. Did the traffic gods part the […]...

CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve. According to SugarCRM, Sugar Serve will create an integrated experience for customer support agents as they work with customers, helping to improve the customer experience. Why we should care Customer support agents are typically […]...

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns, […]...

Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be large, interactive pieces. For John Deere, content marketing took the form of a print magazine all the way back in the 1800s! Regardless of […]...

Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web visits, app installs or app visits), entering the business URL and choosing targeting filters. The tool will automatically pull images from the URL entered and size them appropriately, or advertisers can upload images […]...

This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It […]...

Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage and share live and on-demand video content with teams or send video messages to customers from a single video platform. Why we should care Vimeo Enterprise offers a video communication tool for marketers and sales teams […]...

Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. […]...

Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers. The app-ads.txt specification, launched earlier this year by the IAB Tech Lab, allows app publishers […]...