Monthly Archives: September 2019

Sin categoría
Blank Image

Make invaluable connections at MarTech

The power of professional networks is indisputable… and growing yours has never been easier, thanks to the structured and informal networking at MarTech®, September 16-18 in Boston. Join us to connect with a thriving community of 1,400 smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. You’ll meet prospective clients, partners — even future colleagues! […]...
Sin categoría
Blank Image

Google wants new industrywide standards to balance privacy and ads personalization

Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay for content, but are also increasingly concerned about online privacy. Google is seeking to navigate a middle path that balances privacy and user control over data and personalized advertising, which the internet has become […]...
Sin categoría
Blank Image

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer […]...
Sin categoría
Blank Image

We need your help

The Marketing Land team is conducting a reader survey and we’d love your input! Every year, we like to reach out to our subscribers to better understand who you are and what interests you. This way, we can continue to deliver highly valuable content to you and your peers. The survey should take no more […]...
Sin categoría
Blank Image

Consumers believe brands benefit more from personal data sharing than they do

There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are often highly situational. Emerging privacy narrative. At the highest level, most of these recent surveys tell some version of the following story: […]...
Sin categoría
Blank Image

SparkPost updates email validation services to improve deliverability rates

Email delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to SparkPost, the enhancements include additional data which doubles the number of bad email address it is able to detect. The feature identifies the bad email addresses using historical bounce data and analyzes the sending behavior of other SparkPost […]...
Sin categoría
Blank Image

Compare 14 top marketing automation platforms

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their […]...
Sin categoría
Blank Image

Why marketers should embrace data privacy, not view it as an obstacle

“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump […]...
Español