Monthly Archives: September 2019

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Location data 101: A primer for marketers

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are only as effective as what we know about our customers. In particular, customer location data has emerged over the […]...
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Twitter introduces 6-second viewable video ad bids

Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view. Twitter called it a “Flexible option for advertisers who care about the completed view metric, but are […]...
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ABM goes mainstream: What have we learned and what’s next?

Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.” Game on. In the spirit of understanding the state of all things account-based, here’s […]...
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Does Facebook have a problem with HTTPS URLs in posts with images?

Facebook Debugger claims image is corrupted or has an invalid format. Have you had any issues trying to get images to load for organic posts on Facebook? Search Engine Land editor Barry Schwartz noticed images were not loading — or were being replaced with random images — when creating organic posts with links to stories […]...
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Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with Open Measurement Software Development Kit (OM SDK). Developed by the IAB Tech Lab, the open measurement SDK provides advertisers with common code and libraries for […]...
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Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that […]...
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Marketing strategy and operations: The silent knights of your org

Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows that now. But CX does not happen haphazardly. Every company, small to extra-large, has to be strategic about every facet of customer engagement and how it operates in order […]...
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Mavrck acquires GroupHigh to increase its influencer search index tenfold

Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an undisclosed amount. GroupHigh will operate as a separate product post acquisition, with the company’s founder Bill Brennan and its CTO David Pinto continuing to lead operations. “GroupHigh has built relationships with an impressive cohort of 9M+ […]...
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