Monthly Archives: August 2019

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How brick-and-mortar retailers can succeed on Amazon

The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example of one retailer that relies on Amazon to complement its offline operations. Recently published data suggests that Amazon presents a major opportunity for retailers to attract more business by […]...
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Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Bringing music to Waze. YouTube Premium and YouTube Music Premium members can now access YouTube Music […]...
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Marketers want more data, analytics, tech for improved personalization [Study]

Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a plethora of channels to choose from, it can be difficult to determine where to allocate budget and resources to ensure the best customer experiences — and drive the best outcomes. Earlier this year, performance […]...
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Salesforce asserts its position in CDP space, reports another record quarter

Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of 22%, bringing its quarterly revenue up to $4 billion — 22% year-over-year growth for the San Francisco-based software giant. The company cited organic and inorganic growth with its acquisitions of Tableau, Salesforce.org and ClickSoftware. “Following an […]...
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Facebook launches tool to test, preview Playable Ads

Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the the Playable Ad […]...
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The MarTech Minute: Deloitte introduces “blockchain in a box,” Accenture acquires Analytics8

MarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. CleverTap study indicates email is key for app user retention. The study, Industry Benchmarks for Ecommerce Apps, tracked 15 million users across 18 million devices, […]...
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SurveyMonkey Audience expands offering, helping marketers gather deeper insights

SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various research use cases including market sizing, brand tracking, ad testing, content marketing and customer profiling – among others. The solution will be expanding its capabilities to improve marketers’ research experiences with the launch of SurveyMonkey Audience Premium. Why we […]...
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Spark creativity: 11 tips to build a more creative business

Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of workers feel they’re living up to their creative potential. Why is there a gap this large, and what can business leaders do about it? It represents […]...
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Twitter expands political ad limitations: Latest update aimed at state-controlled news media

Twitter announced on Monday it will no longer accept advertising from state-controlled news media entities. The new rule is a global policy and will be enforced across all of Twitter’s ad business. “This policy will apply to news media entities that are either financially or editorially controlled by the state,” wrote Twitter on its official […]...
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31 Customer Service Stats to Know in 2019

Businesses and consumers have a very different relationship than they did a few decades ago. Back then, what mattered most to customers were low prices and high quality. Advertisements were more product-oriented, focusing on the tangible benefits of the product and how high quality correlated with a better brand. Nowadays, many advertisements are becoming consumer-oriented, […]...
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